【雲上嶺南】How a TV drama stimulates a sales bonanza!

《狂飙》中出圈的新会陈皮，现实中去年产值190亿元

"The dried tangerine peel is good for the throat." This line from the TV drama "The Knockout" has recently led to a significant increase in the sales of tangerine peels from Xinhui, once again raising awareness of the value of dried tangerine peels across the country.

Xinhui, located in Jiangmen, has a rich resource endowment of national geographical indication protected products such as "Xinhui tangerines" and "Xinhui dried tangerine peels".

With dried tangerine peels as the leading industry and modern agricultural industry park construction as the focus, Xinhui covers 11 towns and streets in the region and has established the Xinhui National Modern Agricultural Industry Park mainly in Huicheng, Shuangshui, and Sanjiang.

The total area of the industrial park is 430 square kilometers, with a planting area of Xinhui tangerines reaching 80,000 mu, driving the total planting area in the region to reach 139,000 mu.

There are over 7,000 Xinhui tangerine growers, and more than 1,000 business entities are engaged in dried tangerine peel production in the park.

According to statistics, the total output value of the entire industry chain of Xinhui dried tangerine peels reached some 19 billion yuan in 2022. #LingnanSpecialty

"陈皮不错，老陈皮对嗓子好。"《狂飙》中这句台词近期让新会陈皮的销量明显攀升，再次将陈皮的价值给全国观众做了一次科普。

江门新会立足拥有国家地理标志保护产品"新会柑、新会陈皮"的资源禀赋，以新会陈皮为主导产业，以现代农业产业园建设为抓手，囊括全区11个镇街，并以会城、双水、三江3个镇（街）为主创建江门市新会陈皮国家现代农业产业园。

目前，产业园区总面积430平方公里，新会柑种植面积达8万亩，带动全区种植面积达13.9万亩，园区内现有新会柑种植户7000多户，新会陈皮商事主体超1000家。据统计，2022年新会陈皮全产业链产值达190亿元。

来源：羊城晚报