云上岭南 | 展馆讲解员姚亮:在博物馆里转型"全媒体"

2023-05-20 15:26

【大美广东】Guangzhou Museum put on a creative midnight livestream

展馆讲解员姚亮:在博物馆里转型"全媒体"

This year's May Day the Guangzhou Museum welcomed a huge passenger flow. Yao Liang, 24 years old, is a guide at the Guangzhou Museum. Yao Liang and his colleagues put on a planned livestream—Museum Exploration at Midnight, where he was on camera as one of the hosts. The selling point of this livestream is its creative broadcasting time from 10:30 pm to 0:00 am. During the period, they shared with the audience the trade culture and the cultural relics during the period of thirteen-hongs in Canton (A.D. 1757-1842). To better attract the audience’s attention, Yao Liang even put on a costume that resembled the ones worn by the ministers of the Qing Dynasty. As a result, the whole livestream became a huge success. #artandculture

▲ 姚亮在工作中

姚亮,今年24岁,是广州博物馆的一名讲解员。今年五一劳动节期间,广州博物馆迎来了巨大客流。他与部门的小伙伴策划了一场直播活动--"午夜入潜广博",并作为其中一位主播出镜。这场直播的最大创意是选在午夜开播,从晚上十点半一直持续到凌晨。当晚,他们为观众介绍广州十三行时期的商贸文化及代表性文物。为了吸引观众,他还特意穿了一套清朝官员的仿制服装,直播效果非常火爆。

来源:羊城晚报

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